Outreach and Engagement

Building community connections and increasing institutional visibility through public scholarship, summer camps, and cultural events to amplify regional impact. Enhanced reporting, dynamic marketing strategies, and social media will increase participation and showcase contributions.

As a university community, it is important to prioritize outreach and engagement initiatives that promote visibility and recognition of our achievements to and among our many stakeholders. By doing so, we can increase awareness of the valuable contributions that our members make to the broader community, and foster a sense of pride and connection among all those associated with our institution. 
Whether through public events, social media campaigns, or other means, we must actively seek to showcase the talents and accomplishments of our students, faculty, and staff, and ensure that our impact is felt far beyond the walls of our campus. 

Action Items

  • Identify and advance public scholarship/community engagement opportunities
  • Development of departmental annual reports
  • Increase CASE-related summer camp enrollment and offerings
  • Update websites with audio/visual content and student testimonials
  • Increase community access to cultural contributions from CASE
  • Increase social media presence

Evaluation Metrics by Action Item

Disclaimer: As strategic plans naturally adapt over time and we are still developing the final plan, and while keeping in mind their key objectives, evaluation metrics may evolve.
Action Item
Evaluation Metric(s)

Identify and advance public scholarship/community engagement opportunities

  • Track public scholarship/community engagement at the college level (could feature this on social media) 

Development of departmental annual reports

  • Creation of report template with supplied data 
  • Submission of reports in 2025 and annually thereafter 

Increase CASE-related summer camp enrollment and offerings

  • 2025 offerings for baseline: (90% of camps filled to 90% capacity as goal for 2025)

Update websites with audio/visual content and student testimonials

  • Every program website with student testimonials, track metrics from social media shares or website clicks if possible.  
  • Every department with one video. Student advisory groups provide feedback on videos before posting.   
  • Take video at summer camps for website inclusion, link department websites to appropriate summer camp for exposure 

Increase community access to cultural contributions from CASE

  • Discounted or low price theater or other performance tickets for some community groups

Increase social media presence

  • Track most popular posts, look for patterns to see what types of stories that resonate 
  • Create program for CASE student social media ambassadors with goal of at least one in each department who would be willing to create content about their experiences. Track shares and other metrics.