Enrollment Growth

Focusing on recruitment and retention through scholarships, tailored marketing, and outreach. Initiatives include summer camps, transfer partnerships, and international recruitment, supported by metrics like application and enrollment data.

The growth and diversification of our student body will be a key strategy in creating a thriving and diverse student body. A diverse student body creates an environment where students can learn from one another, exchange ideas, and develop a broader perspective on the world. It also helps to foster a sense of community, as students from different backgrounds come together to pursue their academic goals. 
By pursuing strategies that aim to increase enrollment, S&T can create a more welcoming and inclusive environment for all students and prepare them for success in an increasingly globalized world. 

Action Items

  • Improve support for dissemination of department scholarships
  • Create CASE-specific admissions marketing and relationship-building plan
  • Expand summer camps and outreach experiences, including teacher recruitment, especially STEM
  • Enhance outreach to regional community colleges and improve general education transfer process
  • Create non-thesis MS recruitment pipelines by developing partnerships with industry and community collaborators (e.g. tuition discount incentives)
  • International visits for CASE-specific recruitment

Evaluation Metrics by Action Item

Disclaimer: As strategic plans naturally adapt over time and we are still developing the final plan, and while keeping in mind their key objectives, evaluation metrics may evolve.
Action Item
Evaluation Metric(s)

Improve support for dissemination of department scholarships

  • Reduce by half the amount of leftover scholarship money (2025), monitor if departments are overspending
  • Track percentage of applicants who are offered a scholarship who attend, including amount of scholarship

Create CASE-specific admissions marketing and relationship-building plan

  • When CASE visits high schools or other events, create QR code for interest survey and track. 
  • Work with admissions to create a query to see how many applicants attended events. Use these data to evaluate best use of resources. 

Expand summer camps and outreach experiences, including teacher recruitment, especially STEM

  • Number of High School students in CASE camps (annual) 
  • Percent of campers who apply/attend S&T (data in Slate, lagging metric) 

Enhance outreach to regional community colleges and improve general education transfer process

  • Participate in community college recruiting events, at least one per year for East Central, OTC, and three other identified target transfer colleges. Track applicants from each and possible individual attendance. 
  • Invite community college students to participate in department student groups or speakers/events and track participation, e.g. RSVP list 
  • Have at least one transfer student on each department advisory board 

Create non-thesis MS recruitment pipelines by developing partnerships with industry and community collaborators (e.g. tuition discount incentives)

  • Partnerships with two industry/community organizations per year  Enrollment of a cohort of 20 non-thesis MS students per partnership

International visits for CASE-specific recruitment

  • One international recruitment visit per year.