Social media

S&T leverages social media for engagement, fostering connections, and communicating emergencies. Utilizing accessibility features on social media platforms is crucial for ensuring posts are accessible, alongside creating accessible content from the outset. To ensure accessibility of social media posts, utilize the alternative text and captioning features available on social media platforms to begin. Check back for more tips on enhancing accessibility in your digital content.

  • Plain language
    What is plain language? Plain language is writing that is clear, direct and easy for your audience to understand the first time they read it. Its purpose is to make information accessible to everyone, including people with language barriers or cognitive challenges. Using plain language improves user experience and helps ensure your message gets across…
  • Typography guidelines
    Typography involves arranging letters and text in a way that is legible and readable. Typefaces and fonts When choosing a font keep in mind that some font styles are inaccessible. Decorative fonts, fonts with overlapping characters or letters, and fonts where numbers resemble letters are generally inaccessible.  Additional resource Understanding Accessible Fonts and Typography for…
  • Accessibility checker: Color contrast
    Color contrast tools streamline the design phase by quickly assessing text legibility and ensuring adequate visual contrast. Many color contrast checkers are available online to help ensure your designs meet accessibility standards. Below, we’ve listed some well-known tools to help you get started, but you can explore others to find the one that best suits…
  • Color contrast
    Color contrast is the difference in brightness between text (foreground) and its background. Good color contrast makes content readable for everyone, including people with low vision or color blindness. Missouri S&T’s accessibility standards: Why it matters: Strong color contrast ensures your content is visible on all devices and in different lighting. Poor contrast can make…
  • Accessible link text
    Accessible links are crucial for making web pages and documents usable by everyone, including people using screen readers. Follow these simple rules: Key Guidelines Examples Accessible Example:For information on Missouri’s web accessibility policies, visit the Missouri Accessibility page. Inaccessible Example (to avoid):For details on Missouri’s web accessibility, click here.Or: For more information, see https://www.mo.gov/accessibility/ For Printed…

Additional resources

Use the following resources for in-depth guidance on creating accessible social media content.