Current projects and research funding
Uncovering and analyzing prescriptive language attitudes in modern television dialogue
Student researchers: Celeste Blakely, Sam George, Rachael Jeffries
Funding:
Seed Funding for the Arts, Humanities, Social and Behavioral Sciences ($13,000), November 2022
Office of the Vice Chancellor for Research and Innovation
Missouri University of Science and Technology, Rolla, MO
Anticipating and detecting cognitive decrements during uneven workloads that impair sustained CBRN missions
Co-investigators: Drs. Matthew Thimgan (PI), Robin Verble, V. A. Samaranayake, and Jesse Rhoades
Student researchers: Akaycia Mather, Samantha Warren
Funding:
U.S. Army Research Laboratories and Leonard Wood Institute ($499,999), September 2022
Aberdeen Proving Ground, Research Triangle Park, NC

Monograph
Hercula, Sarah E. 2020. Fostering linguistic equality: The SISE approach to the introductory linguistics course. Cham, Switzerland: Palgrave Macmillan. https://link.springer.com/book/10.1007/978-3-030-41690-4
Peer-reviewed journal articles
Hercula, Sarah E., Daniel B. Shank, Jessica L. Cundiff, & David Wright. 2024. Bias toward the accents of virtual assistants. Journal of Language and Social Psychology 43: 5–6. 691–716. https://journals.sagepub.com/doi/10.1177/0261927X241291611
Hercula, Sarah E. & Jessica L. Cundiff. 2023. Adapting the verbal-guise technique: A STEM-focused U.S. campus community’s attitudes toward nonnative Englishes. Journal of Language, Identity & Education. https://doi.org/10.1080/15348458.2023.2252491.
Hercula, Sarah E. 2021. Social justice as the hidden curriculum: Making “small” pedagogical changes to promote equity. Babylonia Journal of Language Education 1. 18–23. https://babylonia.online/index.php/babylonia/article/view/60.
Shank, Daniel B., Sarah E. Hercula, & Brent Curdy. 2019. The effect of noun phrase grammar on the affective meaning of social identity concepts. Journal of Research Design and Statistics in Linguistics and Communication Science 5.1–2. 48–77. https://doi.org/10.1558/jrds.38190.
Peer-reviewed conference proceedings
Swenson, Kristine, Sarah Hercula, & Carleigh Davis. 2019. Programmatic collaboration on a STEM campus. Council for Programs in Technical Communication Conference Proceedings. Council for Programs in Technical and Scientific Communication: West Chester, PA. 133. https://cptsc.org/wp-content/uploads/2020/03/CPTSC2019.pdf.
Hercula, Sarah. 2018. Linguistics as un-learning and re-learning: Exploring the boundary between K–12 and the university. Proceedings of the 4th Annual Linguistics Conference at UGA. The Linguistics Society at UGA: Athens, GA. 20–29. https://www.linguistics.uga.edu/cp2017-Hercula.
Projects in progress
Wright, David, Sarah E. Hercula, Daniel Shank, Adam Rentz, and Julianna Farr. Clash of the titans: A user experience comparison of Amazon, Apple, and Google smart home technology. [revise & resubmit from Communication Design Quarterly]
Hercula, Sarah E. & Celeste Blakely. Actually, it’s whom: Analyzing the functions of prescriptive corrections in television dialogue and their impact on viewers’ language ideologies [manuscript in preparation]
Selected invited and conference presentations
“Accent prejudice toward smart home assistants.” March 2024. American Association for Applied Linguistics (AAAL), Houston, TX.
“Examining the functions and effects of prescriptive language attitudes as portrayed in modern television dialogue.” September 2023. Department of Psychological Science Colloquium, Missouri University of Science and Technology, Rolla, MO.
“Responding to students’ resistance to learning about linguistic diversity and justice in the linguistics classroom.” July 2023. Conference on Scholarly Teaching in Linguistics (CoSTaSiL), Amherst, MA.
“Language ideologies in television: Analyzing prescriptive and linguistically prejudiced television dialogue and its impact on viewers.” March 2023. American Association for Applied Linguistics (AAAL), Portland, OR.
“Analyzing prescriptive language attitudes in television dialogue: The case of who vs. whom.” September 2022. With co-presenters Celeste Blakely & Sam George. Sigma Tau Delta Brown Bag Series, Department of English and Technical Communication, Missouri University of Science and Technology, Rolla, MO.
“Grammatical features of Oh’s dialogue in DreamWorks’ Home.” April 2022. Conscious Cinema, Sigma Tau Delta, Department of English, University of Missouri-Kansas City, Kansas City, MO & Department of English and Technical Communication, Missouri University of Science and Technology, Rolla, MO.
“Actually, it’s whom: Analyzing the effect of corrections within television dialogue on the formation of viewers’ language ideologies.” March 2022. American Association for Applied Linguistics (AAAL), Pittsburgh, PA.
“Using drawing tablets with Zoom: Giving in-the-moment visual feedback online.” March 2022. Innovation in Teaching and Learning (ITL) Conference, Missouri University of Science and Technology, Rolla, MO.
“Fostering linguistic equality.” February 2022. Sigma Tau Delta Brown Bag Series, Department of English and Technical Communication, Missouri University of Science and Technology, Rolla, MO.